Concrete Products

MAY 2012

Concrete Products covers the issues that attract producers of ready mixed and manufactured concrete focusing on equipment and material technology, market development and management topics.

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FEATURE TRUCKS & COMPONENTS EATON CORP. The manufacturer reports that one year after its launch, the EverTough line of af- termarket clutches is meeting the unique needs of customers with older trucks. "We've seen a healthy adoption by of our targeted end markets since the introduc- tion of the EverTough by Eaton line," says Catherine Auckland, director of aftermarket for Eaton's Truck business. "We attribute a portion of this achievement to filling a cus- tomer want for a genuine Eaton-quality clutch that offers a little less in terms of features, but at a great value." Auckland notes that shortly after the eco- nomic downturn in 2009, Eaton began to look at ways of addressing those customers in the third and fourth replacement of their clutch, who want the quality and know-how that the OEM solution brings, but at a cost that better meets their operational needs. "We know truck manufacturers and fleets value genuine clutches from a production, or new truck, perspective," she notes. "And many fleets continue to stay with Eaton EVERTOUGH CLUTCH clutches as they enter their replacement cy- cles. However, we noticed a point within the truck lifecycle where a segment of the mar- ket is willing to sacrifice some of the damp- ening features and performance of the clutch for a lower price point." The EverTough line was intended to ad- dress this need and fill the "better" gap within the manufacturer's tiered portfolio of offerings by optimizing key areas of the clutch to achieve a balance of price and performance. For example, EverTough clutches have standard dual zerk fit- tings for 25,000-mile lube intervals and are rated for up to 2,050 lb.- ft. of torque. Key EverTough ben- efits over competitive offerings in its class, Eaton contends, include a one-year/unlimited mileage warranty while they are backed by the same Roadranger support as all other Eaton products. The Advantage Series Solo and Easy Pedal clutches continue to offer customers the "best" level of tor- sional dampening protection, perform- ance and overall lifecycle value with a two-year/unlimited mileage standard warranty and 50,000-mile lube interval. Eaton Reman and ValueLine clutches are positioned to offer "good" value to cus- tomers through economic design and functionality. — www.roadranger.com WWW.CONCRETEPRODUCTS.COM MAY 2012 | 35

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