Cement Americas

WIN 2019

Cement Americas provides comprehensive coverage of the North and South American cement markets from raw material extraction to delivery and tranportation to end user.

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20 CEMENT AMERICAS • Winter 2019 • www.cementamericas.com FEATURE T he Cooperativa La Cruz Azul S.C.L, the third-largest cement manufacturer in Mexico, required an entire packaging line for the flexible and fully automated filling, palletizing and packaging of different types of a new tile mortar. The BEUMER Group provided a BEUMER fillpac R filling sys- tem that was adapted for filling different materials. They also included the BEUMER bag placer to ensure a more efficient filling of the high-quality materials. With this new packaging line, Cruz Azul can achieve their projected pro- duction capacity. Market Forces Gigantic bridges, high-rises, tunnels for roads, subways and sewage systems: some of biggest construction projects in Latin America are currently being built in Mexico. This makes the country the second largest cement market on the continent, right after Brazil. In order to hold its own against national and international competition, Mexican manufacturers are developing more and more high-class materials. Cooperativa La Cruz Azul, headquartered in Mexico City, is one of them. The production of this leading company, founded in 1881, is aimed exclusively toward the domestic market. The man- ufacturer operates four plants with a yearly production of around 8 million tpy of portland cement, which is only one of its end products. The main plant is in Jasso in the state of Hidalgo. The city is located in a region that is very rich in limestone. Decisive Factors Success plays an important role for Cruz Azul as well. Its cement production represents 22 percent of the national market. With the goal to further increase this share, the cooperative developed high-quality tile mortar in eight dif- ferent variations as one of their new products. "The quality of the building materials is decisive in order to remain competitive," said Victor Luna, managing director at Cruz Azul in Hidalgo. Distributors and end customers also want the products to arrive by the required date and quantity. A small amount of the mortar is sold in big bags, the majority however is sold in 20- and 25-kg bags. This is why the manufacturer needed an entire packaging line that could meet very spe- cific requirements: • Due to varying material densities, and as a consequence different flow properties of the different variants of the new product line, the filling system had to be adjustable to the different materials as well as to smaller bag sizes without extensive retrofitting of the machine through the employees. • The line should then palletize precise and stable bags stacks and package them to protect the content against transport damage and atmospheric influences. Decision for the Right Partner In March 2015, a group of Cruz Azul employees that were responsible for the new packaging line project reached out to the BEUMER Group. "We have been working close- ly together for the last 30 years," said Luna. "We have a long-standing relationship and trust in the BEUMER brand." Leader of the Pack An Adaptable Packaging Line Increases Productivity for Mexican Cement Producer Cruz Azul. By Mark S. Kuhar

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